Crisis Management

Richard Power Tyco is involved in a number of activities including crisis management. But what exactly is crisis management? Crisis management is the process an organization deals with when a major event threatens to harm the organization, the stakeholder, or the general public. Crisis management originated in the 1980’s with a large scale industrial and environmental disaster.

How can you be prepared for a crisis? Firstly, you should never be unprepared. Today, many companies are completely unprepared for crisis management. Just remember that old say, if you fail to plan, you can plan to fail. Do you know the top five threats that are facing your company or business? If you know the threats, how can you prepare for them? When it comes to crisis management, it is all about speed. The faster you can respond, the fewer problems you will face in the long run. In order to prepare for any crisis, you must first identify your worst nightmare. You can not sugar coat this, and you must be critical. Understanding the type of questions you are likely to hear, you can better prepare your message. This would be a great time to sit down and really think about it. Write it down.

During any crisis, the first forty eight hours are crucial for you. If you are not ahead of the game, the crisis will run amuck. Many companies often fail at this stage because they had failed to recognize that when something does happen, a void in communication is created. You must be able to fill in the information before someone else does it for you. It is important for you to get out there as fast as you can and as often as you can. You may say the wrong thing, but you can never over communicate.